
PRAVEEN JOEL FRANCIS
Phone:


Praveen Joel Francis
Sales & Marketing / Business Development

Phone:
+94 722 120120
Address:
Wattala
Sri Lanka
Postal Code 11300

+1 604 206 4520
Surrey, BC
Canada
Postal Code V3W 5L3
Email:
praveen,joel120@gmail.com


Hello! I'm Praveen
Highly motivated professional with over fifteen (15) years of experience in insurance, telecommunications, construction, building, and interior sector, | am passionate about customer service, sales, and marketing. An inspiring and passionate leader with strong expertise in team development and a proven track record of identifying business needs, expanding sales, and enhancing customer satisfaction. An accomplished senior manager with a track record of developing strong relationships with key clients in order to optimize every opportunity and generate business growth, as well as overseeing education and establishing an exceptional service-led sales culture in a fast-paced workplace.

Hello! I'm Praveen
Highly motivated professional with over seventeen (17) years of experience in insurance, telecommunications, construction, building, and interior sector, | am passionate about customer service, sales, and marketing. An inspiring and passionate leader with strong expertise in team development and a proven track record of identifying business needs, expanding sales, and enhancing customer satisfaction.
An accomplished senior manager with a track record of developing strong relationships with key clients in order to optimize every opportunity and generate business growth, as well as overseeing education and establishing an exceptional service-led sales culture in a fast-paced workplace.

CONSTRUCTION
EXPERIENCE
Most Recent Employements
August 2023- April 2024
Account Manager ( hansgrohe) -Projects








ROYAL CEREMIC LANKA PLC
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Serve as the lead point of contact for all customer account management matters for the Brand Hansgrohe from Germany.
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Using the most appropriate USPs to develop the Rocell Brand (Tiles, Bathware, and accessories) within the country as well as internationally.
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Build and maintain strong, long-lasting client relationships with Architects, Designers, Contractors, and cost consultants
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Negotiate contracts and close agreements to maximize profits of the main brand Rocell and other co-products.
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Develop trusted advisor relationships with key accounts, customer stakeholders, and executive sponsors
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Ensure the timely and successful delivery of the Company’s product solutions according to customer needs and objectives
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Clearly communicate the progress of monthly/quarterly initiatives to top Management e Develop new business with existing clients and/or identify areas of improvement to meet sales quotas e Forecast and track key account metrics (e.g. quarterly sales results and annual forecasts)
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Prepare reports on account status
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Collaborate with the project sales team to identify growth opportunities. e Assist with challenging client requests or issue escalations as needed.
March 2017- Sep 2022
Senior Manager Key Accounts & Projects
MALZA GROUP (PVT) LTD



MAIN BRANDS


OTHER BRANDS




Malza Group (Pvt) Ltd, which has been in operation since 2013, has worked with a number of international corporations from a variety of countries, including the United States, Germany, France, Singapore, Turkey, and others. It is one that guarantees the best in terms of both products and services to its customers. Memza Trading Lanka (Pvt) Ltd, a trusted supplier within the hospitality segments of the local domestic market, is a sister company of this group and strives to uphold the core values of uniqueness provision and transformation on which the group has built itself.
Duties & Responsibilities
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Designated as Senior Manger Key Accounts and Projects, need to focus more on the niche market segment in order to position the premium brands that the company engaged with, such as Villeroy & Boch – Germany, ISVEA –Italy, Maxi- flow - Turkey, and other supportive brands
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Design & Implement a strategic sales plan that aligns with the overall business goals & objectives.
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Work closely with leading architects, Contractors/Builders cost consultants and Interior designers
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Present sales, revenue, and expense reports and realistic forecasts to the management team.
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Need to maintain and build trusted relationships with key customers, clients, partners, and stakeholders
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Translating sales strategy into actionable goals for performance and growth
CONSTRUCTION
EXPERIENCE
Previous Employments

July 2016- February 2017
Key Accounts Manager











July 2015 -July 2016
Sales & Marketing Manager
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ACCESS LIFESTYLE (PVT) LTD
Access Lifestyle, a member of the Access Group of companies. This strategic partnership was developed to bring Sri Lankan’s the luxury of owning some of the world’s finest lifestyle products and in addition to bringing Sri Lanka to the forefront of design and chic living.
Joined by the luxury brands of Hansgrohe and DURAVIT (both from Germany) whom Access Lifestyle has been partners for over 15 years the whole ensemble is completed and is set to offer its customers the best the world has to offer to furnish a home or place of business.
Duties & Responsibilities
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Focused project sales DURAVIT & HANSGROHE bathware brands In Sri Lanka.
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First-class consultative sales skills. Excellent understanding of products and benefits.
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Maintain and build trusted relationships with key customers, clients, partners, and stakeholders.
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Establish sales objectives by forecasting and developing annual sales quotas; projecting expected sales volume and profit for existing and new products.
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Positively represent the company at all times through a success-oriented and professional demeanor.
ARALIYA AMTRAD (PVT) LTD
Araliya Amrtad (Pvt) Ltd. - Subsidiary of Araliya Group of companies. Araliya Constructions combine the age-old brilliance with modern technology to transform your walkways into a reliable, easy to maintain, and attractive paving surface. We are a team who are committed to excellence, ensuring, maintaining, and ever-evolving with the new trends in the world, to offer you a service at an uncompromising standard.
Duties,
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Managing all Sales and Marketing for the company
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Developing the Marketing plans
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Planning and implementing promotional campaigns
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Branding and advertising
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Organizing exhibitions related to the construction field. Such as Build SL, Architect Etc.
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Project sales, Retail.

Sep 2013- July 2015
Assistant Manager - Projects
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Sep 2012 -Sep 2013
Assistant Manager - Corporate


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EXEL HOLDINGS (PVT) LTD
Exel Holdings (Pvt) Ltd is a leading company committed to source in the best quality products export from Europe, Asia, and Many other countries' products are natural marble, granite, slate, limestone, sandstones, Tiles mosaics, and many other floor solutions since 1992.
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Duties are to generate project sales from the existing market such as luxury buildings, hotels, Apartments, houses
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Maintain a good relationship with architects, construction firms, and interior designers in order to develop the business.
Special Programs
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Participated Three days leadership and team building program conducted by Commando
Regiment Training school.
IDEA GROUP LIMITED
idea Group limited is a leading company in Sri Lanka that provides unique, creative solutions and products that meet the clients’ expectations. We search for opportunities beyond the potential goods and services continuously while ensuring the professional quality of services provided by a highly motivated team through a strong technological background.
In addition to that, we have a wide range of business units such as Data entry, Digital document management, Printing, Packing & packaging, the Leisure industry, Travel & Tourism, Advertising, Imports & Exports, Trading, Construction & Hotel Management.
We are committed to executing all the business operations in an environmentally responsible manner and its strong compliance framework ensures the objective of achieving the best practice environmental management.
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Responsible to develop the corporate channel in the construction field.
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“SIVILIMA” Brand introduced during my stay at Idea
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Work closely with leading architects, Contractors/Builders cost consultants and Interior designers
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Present sales, revenue and expense reports and realistic forecast to the management team.

Feb 2012- Sep 2012
Corporate Business Associate

ETISALAT LANKA PLC
Etisalat was a mobile telecommunications network in Sri Lanka. It was owned by the UAE-based telecommunications operator Etisalat until December 2018. Etisalat had over 4.2 million customers at the end of February 2012. It was the third-largest telecom service provider in Sri Lanka, during that period the company was fully owned and operated by the giant Emirates Telecommunication Corporation in UAE. It has extended operations in Egypt and Saudi Arabia in the Middle East and further into Asian markets such as India, Pakistan, Afghanistan, Indonesia, and then Sri Lanka
Duties;
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Responsible for building a strong relationship with the customers, whilst achieving the set sales targets
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Responsible for identifying B2B and B2C markets and developing new opportunities for sales in the corporate segments, SME’s And SOHO’s.
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Identify potential market segments and implement sales strategies to increase sales.
July 2006 -July 2008
Contact Centre Associate

DIALOG TELEKOM PLC
Dialog Telekom PLC (The Company) operates Sri Lanka’s largest and fastest-growing telecommunication network – Dialog GSM. DialogTelekom is one of the largest companies listed under the Colombo Stock Exchange. It is a subsidiary of the Axiata Group Berhad. The telecom company operates 2G, 3G, and 3.5G, 4G & 5G mobile services, supporting the current trends in mobile internet and multimedia services, as well as international roaming. Dialog Telekom accounts for more than 70% of Sri Lankan mobile phone subscribers.
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Training Program for 3 months customer relationship program at Dialog Telekom
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Achieved all the KPI’s and performed well in every month during the stay in the company.
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Answer incoming calls and respond to customer’s emails
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Management and resolve customer complaints
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Sell products and place customer inquiries in the computer CCBS system
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Identify and escalate issues to supervisors.
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Provide product and service information to customers
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Route calls to appropriate resources
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Document all call information according to standard opera ng procedures
TELECOMMUNICATION
EXPERIENCE
Previous Employments

FMCG
EXPERIENCE
Previous Employments
Jan 2023- June 2023
Head Of Modern Trade

MARVEL MARKETING ( PVT) LTD
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Key responsibility as the Head of Modern Trade in the Modern trade is to drive profitability and deliver on the revenue parameters.
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Align and execute trade marketing and trade promotions interventions with the modern trade sales strategy and overall business strategy. Prepare the Modern Trade sales strategy & growth plans in line with business strategy.
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Category management and promotion planning. Driving operational efficiency for modern trade channel. Monitoring performance and taking corrective actions.
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Provide trade information, competitor's activities and market intelligent to the top Management.
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Manage accounts receivables, responsible for debt collection and resolve all long outstanding debts.
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Resolve customer's trade issues, complaints and operational matters. Manage and review outstation outlets through frequent market visit twice a month and liaising with local Sales Management.
Sep 2005- June 2006
Customer support Assistant
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LION BREWERY CEYLON LIMITED
Lion Brewery Ltd is the premier manufacturer and
exporter of beer in Sri Lanka.
• Dial 4 beer call center operation and distribution.
• Short-term contract basis.
• Tele Sales
INSURANCE
May 2003- Nov 2004
Sales Consultant
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CEYLINCO LIFE INSURANCE LIMITED
Ceylinco Life is Sri Lanka's largest and undisputed leader in life insurance. Going from strength to strength with innovative products and services, ..
Direct sales of Life Insurance policies based on monthly, bi-annual, annual targets and motivated the team members to achieve the company goal.
Pieces of training
• Participated Ten days Training on Insurance Conducted by Ceylinco Life Insurance Company
EDUCATION

2021-2022
LONDON METROPOLITAN UNIVERSITY

MASTER OF BUSINESS ADMINISTRASTION
Successfully completed the master's degree in business administration (MBA) which, focuses on leadership development and business fundamentals. MBA, on the other hand, provides much more to most students: a broader professional network, more employment opportunities, and higher pay.
2009-2011
ADVANCED DIPLOMA IN BUSINESS ADMINISTRATION
NILAI UNIVERSITY

Successfully, completed the academic qualification in business administration. In the present context getting work experience is an important step in securing a position in a selected field. It will improve the CV and make a stronger candidate for any job, open invitation to apply for jobs that require "experienced" candidates. A postgraduate diploma combined with planned work experience will enable you to get better-paying employment.
2008-
SRI JAYAWARDENAPURA UNIVERSITY

CERTIFICATE IN BUSINESS MANAGEMENT
Successfully completed the course. Perusing a certificate course qualifies you for a minimum job application requirement. After graduating from high school, finding a better career will be quite difficult. This will undoubtedly serve as a motivator to advance to the next academic and professional level.

2004
TURNKEY IT TRAINING INSTITUTE

DIPLOMA IN COMPUTER HARDWARE ENGINEERING & NETWORKING
Learning never stops in life, and computer literacy is crucial in today's world. When it comes to networking, it's not so important, but hardware is. Yes. While the majority of technology is based on two components: hardware and software. Every time software is utilized to get the most out of hardware, it is almost brand new. However, the hardware will be similar to a lot of other stuff.
2003
ENGLISH GRAMMAR SPOKEN COURSE
SCHOOL OF EFFECTIVE ENGLISH COMMUNICATION
Successfully, completed the course. People who are able to communicate well in English have more job opportunities. Businesses want employees who are fluent in English and can interact effectively with their partners and clients. Furthermore, businesses can reach a much greater audience of potential clients online by using English. People who are unable to communicate in English today have a substantial economic disadvantage.

2002
G.C.E ADVANCE LEVEL EXAMINATION
ST.JOESPH VAZ COLLEGE
WENNAPPUWA
1999
G.C.E ORDINARY LEVEL EXAMINATION
ST.JOESPH VAZ COLLEGE
WENNAPPUWA
PROJECTS


THE ADDRESS 606
COLOMBO 03

SERENIA RESIDENCIES
GALLE

MAYA VILLA TANGALLE

WATER FRONT BY JKH
COLOMBO 03

BENTHOTA BEACH HOTEL
BENTHOTA

Bricks Gate Apartment Wattala

PLEDGE ESCAPE HOTEL
NEGOMBO

ADAARAN RESORTS
MALDIVES

Over 75 + Residencial Projects
SKILLS

COMPUTER LITERACY
TEAM MANAGEMENT SKILLS
MARKETING
LANGUAGES
*Tamil * Sinhala * English
PR SKILLS
CLIENT RELATIONS
BUSINESS DEVELOPMENT
PROBLEM RESOLUTION
CUSTOMER SERVICE
EXELLENT COMMUNICATION
EVENTS
ARCHITECT FACTORY VISIT TO GERMANY


DEALER TRAINING PROGRAMME IN INDIA


LEADERSHIP & TEAM BUILDING PROGRAMME AT COMMANDO REGIMENT TRAINING SCHOOL KUDAOYA, SRILANKA

This visit's major aim is to enhance brand awareness and demonstrate why a high-quality product is so important when pitching luxury projects.
Working for a world-renowned brand is one of my life's passions. Learning technical and product lines will improve the brand's strength and broaden general understanding in the industry.
The training program was developed to maximize leadership behaviors, decision-making abilities, physical fitness, environmental responsibility, and dining culture. In order to achieve the above goals, all employees have been allowed to participate in various levels of group activities.
GALLERY


















ACHIEVEMENTS










